FINAL MUSIC VIDEO

Evaluation Task - Point 4

What Technologies did I use?

Firstly, I used a Fujifilm HD film camera to film my video. This was an effective piece of equiptment as my shots were taken in a good quality way. 

Secondly, I uploaded my shots onto my MacBook Air. 

Thirdly, I used iMovie to edit my shots, this had it's advantages and disadvantages. As it as editing software installed automatically onto my laptop there were many effects I couldn't do. For example, I was hoping to have a split-screen to show the connection between both my actress and the dancer. This was not possible, however the connection was as clearly made as possible. 

Fourthly, I used a mixture of Microsoft Word and Photoshop to make my final digipak. I used Photoshop in order to get the colors to suit the pastel theme, but I used Microsoft Word to make the writing colors match the colorscheme. I also used these programmes to make my Advertisement Task.  

Fifthly, I uploaded my video to YouTube and shared it to Facebook, as well as my Digipak and Advertisement to gain views and audience feedback. I have now received 466 YouTube viewings on my video. 

Evaluation Task - Point 3 - Audience Feedback

Here is my initial audience feedback. I have mainly received positive feedback, talking about the effort I have put into it showing, as the shots were all specifically planned out. 

Evaluation Task - Point 2 - Linking Themes

Here are a bunch of Screenshots of my Prezi to show the links and connections between my ancillary tasks and my main video. It is important to advertise the video in a way which compliments the video.

Evaluation Task - Point 1

Here is a 3x3 grid of screenshots of my Music Video. It is similar to some 'real' videos in a few ways

Starting from top left and going right:

1. Product Placement by having a Porsche in the foreground of the shot and the actress in the background.

2. Having a mask to create 'surrealism' 

3. Having a large house as well as the Porsche for product placement is a representation of the reflection of the name of the song 'The Fear'. 

4. Looking in the mirror and 'reflecting' is commonly used as an effective shot in media. 

5. Walking away and throwing up arms is also used as a way of showing the actress has 'had enough' of 'The Fear'. 

6. The actress is sitting in a set. I set up my room at home to be pink and red, as well as having a leopard print onesie and a fluffy teddy bear - very cliche. 

7. Many 'real' videos have a theme or an object representing the video, I have decided to have a Dream Catcher in order to portray 'The Fear'. 

8. Many 'real' videos have dancers to portray the actress' inner emotions through movement. My dancer is throwing herself and bending in different directions, representing 'The Fear'. 

9. It is a common stereotype that too many things have been labelled as 'Parental Advisory: Explicit Content'. This is living out the stereotype - the sign is ripped up later on in the video. 

Final Advertisement

Audience Feedback for Mock Advertisement