Mock up Advertisement

Here is my mock advertisement. I have kept the 'dreamcatcher' theme as well as a similar color scheme to my final digipak. I contrasted it with black in order to make the pastel colors stand out. 

Importance of Print Adverts

Having a Print Advert increases publication of the artist. Something visual to look at attracts attention to the artist and the event being advertised. Having a specific advert for certain events brands the event. It is important to have adverts to raise awareness otherwise nobody will find out about the artist, or the event. 

Final Digipak

Copied Advertisement - Adele 21

Here is Adele's advertisement for 21 

Here is my copied version of Adele's advertisement for 2. I used Microsoft Word in order to create this. 

I chose Adele's '21' advert to look at as an example as it is simple yet has a lot of information on it. It advertises that it is available everywhere as well as exploiting how well it has done by winning a 'Grammy Award'. 

Ancillary Task - Point 9 - Audience Feedback for Mock Digipak

Here is my mock Digipak

I have shown the mockup of my digipak to a selected audience and received some useful feedback

Here is my first piece of audience feedback, from this I can see from another perspective how I can improve the look of the digipak. Particularly, match the second picture better with the rest. 

Here is my second piece of audience feedback, from a friend of mine who is also showing it around with her friends. This is more of a complimentary piece of feedback as opposed to anything needing changed. 

Here is a very useful piece of audience feedback

Here is another complimentary piece of audience feedback for my mock digipak. 

Here is some more audience feedback for my digipak. 

Ancillary Task - Point 8 - Mock up Digipak

Ancillary Task - Point 6

Research on how artists make their money nowadays - with the decline in CD sales… 

"Instead of receiving a wage from a single employer like most occupations, music artists have what are called income streams." 

"Overall UK album sales fell by 11.2% in 2012, according to the British Phonographic Industry (BPI)."


Nowadays, instead of buying the physical CD Album - People choose to purchase they're music online. For example, buying the entire album on Itunes, or downloading illegally. From itunes, the actual artist makes roughly 10% - 40% of the money made - so how else do they make their money?

• Touring
• Merchandise 
• Ticket sales
• Sponsers for advertisements

Advertisement for Miley Cyrus' 'Bangerz' tour. 

Beyonce merchandise 

Ticket Sales 

Sponsored advertisements 

These are a few of the ways musicians make money these days - they are hugely dependant on funds and hard work in order to continue their income. It is not necessarily talent which helps them succeed now, it is finding the right connections and knowing the right people.